Facebook 'irresponsible' over beheading videos, says PM
Facebook said in May that it would ban videos showing graphic violence while it carried out a review
Prime Minister David Cameron has waded into an escalating row about Facebook's decision to allow videos showing people being decapitated back on its pages.
He tweeted that it was "irresponsible" of the social network to post such videos without warning.
Facebook reversed a temporary ban on such videos, saying users should be free to watch and condemn such content.
The move was also condemned by one of the website's advertisers.
The row gained momentum when Mr Cameron tweeted: "It's irresponsible of Facebook to post beheading videos, especially without a warning. They must explain their actions to worried parents."
Car-sharing firm Zipcar told the BBC it was disappointed that its adverts had appeared next to one of the videos.
"We want you to know that we do not condone this type of abhorrent content being circulated on Facebook," it said in a statement.
"We have expressed to Facebook in the past the critical need to block offensive content from appearing and we will continue to engage with them on this important matter."
Facebook has since disabled Zipcar and other firms' ads from appearing on the page in question.
Controversial events
The BBC was alerted to the fact that such content was back online by a reader who said the firm was refusing to remove a page showing a clip of a masked man killing a woman, which is believed to have been filmed in Mexico.
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