India launch of Z30: BlackBerry goes for aggressive pricing
New Delhi: BlackBerry today launched the Z30 smartphone in India at a price of Rs 39,990. The 5-inch smartphone with a full HD screen, a dual-core processor, quad-core graphics, and an eight megapixel camera, will hit the stores in India next week. BlackBerry executives at the launch said that as far as the price of the Z30 is concerned, they believe the smartphone is aggressively priced. BlackBerry India Managing Director Sunil Lalvani also said that as far as BlackBerry was concerned it has two premium devices in India. “The Z30 is our touchscreen premium device while the Q10 is the premium device in the QWERTY category,” said Lalvani. The new Z30. The Q10 which was launched at a price of Rs 44,990 is more expensive than the latest Z30. As far as a cheaper BlackBerry 10 device is concerned, Lalvani made it clear that the company has no intention of chasing the sub $100 category of smartphones. “We don’t see BlackBerry launching an under $100 device in the near future,”he said. It’s clear that BlackBerry India is sticking to its guns of aiming for the corporate CEOs and boardroom members. If one were to look at the price segment and audience that BlackBerry is targetting, the Z30′s pricing makes absolute sense. When compared with recently launched phones in India, the Z30 is actually the cheapest among the premium phones. The Galaxy Note 3 was launched at a price of Rs 49,990, the iPhone 5s will hit the stores at Rs 54,000 for the 16 GB model, while the Nokia Lumia 1020 was launched at Rs 49,990. In short where premium smartphones are concerned, get ready to shell out Rs 40k and above.
New Delhi: BlackBerry today launched the Z30 smartphone in India at a price of Rs 39,990. The 5-inch smartphone with a full HD screen, a dual-core processor, quad-core graphics, and an eight megapixel camera, will hit the stores in India next week. BlackBerry executives at the launch said that as far as the price of the Z30 is concerned, they believe the smartphone is aggressively priced. BlackBerry India Managing Director Sunil Lalvani also said that as far as BlackBerry was concerned it has two premium devices in India. “The Z30 is our touchscreen premium device while the Q10 is the premium device in the QWERTY category,” said Lalvani. The new Z30. The Q10 which was launched at a price of Rs 44,990 is more expensive than the latest Z30. As far as a cheaper BlackBerry 10 device is concerned, Lalvani made it clear that the company has no intention of chasing the sub $100 category of smartphones. “We don’t see BlackBerry launching an under $100 device in the near future,”he said. It’s clear that BlackBerry India is sticking to its guns of aiming for the corporate CEOs and boardroom members. If one were to look at the price segment and audience that BlackBerry is targetting, the Z30′s pricing makes absolute sense. When compared with recently launched phones in India, the Z30 is actually the cheapest among the premium phones. The Galaxy Note 3 was launched at a price of Rs 49,990, the iPhone 5s will hit the stores at Rs 54,000 for the 16 GB model, while the Nokia Lumia 1020 was launched at Rs 49,990. In short where premium smartphones are concerned, get ready to shell out Rs 40k and above.
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